Home Our Botanical Love Story

Our Botanical Love Story

 Plant Evolution

Prima Plant Rx Founder, Jessica Serra has been working with plant medicine and aromatic oils for ten years. The very first plant that she truly got to know and fell in love with was violet (a healing flower and herb that adorns a signature oil blend!) 

Flora Around the World

Through her travels to Asia and Australia she was moved by the beauty of the lotus and  frangipani blossoms and earth elements of the vetiver root. During this time, she also became deeply connected to natural plant based healing and its connection to the subtle mind and energetic physiology of the human body. As a licensed psychotherapist, she soon realized that this beautiful science had to be woven into western psychology somehow. In a perfect world, a prescription (or Rx) would be written for an herbal tea, tincture, or healing oil before a medication given!

Of greatest importance, Jessica was inspired to formally launch her wellness practice and healing offerings after spending time in the flora rich blue zone of Costa Rica’s Nicoya Peninsula. She has extensively studied medicinal plants growing in this tropical Central American region. Sacred hibiscus, ylang ylang, palo santo,and jasmine are infused and combined in Prima Plant Rx’s Divine Love blend as a tribute to her beloved country and the people who reside there.

Jessica Serra, Prima Plant Rx Creator


Ayurvedic Medicine + Herbalism

Jessica has trained extensively in Ayurvedic Medicine through the Himalayan Institute and possesses two certifications accredited through the National Ayurvedic Medical Association (NAMA).  This has also gifted her with a unique outlook on Ayurvedic herbology in relationship to unique elemental qualities found in each herb and plant and their effect on the variability of the human constitution. She has studied Rosemary Gladstar’s teachings on herbalism for many years with particular interest regarding herbs for psychological wellness and mental health.  In addition, she has been an educator on the topic of medicinal aromatherapy for the past 5 years through out her home state.  Jessica recently graduated from a year long Community Medicine Woman training with the amazing Lupo Passero. This training had a particular emphasis on herbs in relationship to women’s health and stages of life, milestones, and rituals and rites to honor these beautiful aspects. She continues to attend herbal trainings and workshops to deepen her education in this realm as this science really is a life long learning process on every level.  Jessica is also a trained energy practitioner and yoga teacher, two aspects that embody her life on a daily basis.

Our Commitment

Jessica has always been passionate about human and animal rights, self-care, and environmentally friendly/ non-toxic products. Our brand is committed to your whole self health and preservation of the earth through non-toxic and sustainable wellnessproducts.  All of our botanical products contain the highest quality plant based sources.

Our  Product Philosophy:
  • Vegan + Cruelty Free
  • Picked and Sourced with respect for the natural plant ecology.
  • Mindfully crafted using our extensive education in the realm of plant education
  • Reiki Infused + Handpoured with Love
Our ingredients:
  • Certified Organic Cold Pressed Food Grade Nutritive Oils
  • Local Wildcrafted Herbs and Flowers
  • Certified Organic Locally Grown Herbs
  • Imported Direct/Fair Trade Organic Flower Essences + Herbs


Spring Foraging for Medicinal Plants